Sharon Archibald, CMRP

Market Research
Expert Witness
Sharon ArchibaldSharon brings a broad range of market research experience in the conduct of studies in the educational, social services, human resources, tourism, cultural, telecommunications, utilities, gaming, health care, environmental, real estate, postal, agricultural sectors and more. Her client base traditionally includes both private and public sector companies.

Sharon is an experienced market research consultant and qualitative research practitioner. Her market research skills have been developed over more than 20 years of employment in the research sector. Her background includes experience in both quantitative and qualitative techniques and methodologies. She has conducted research with consumers and employees in areas such as communications development and evaluation, attitude and image studies, brand development and equity, product development, consumer and employee opinion and attitude, client satisfaction, public policy development and program evaluation, to name a few.

Prior to establishing Refresh Market Research, Sharon was a Research Associate with Nucleus Strategy and Research (Research arm of Cossette Atlantic). Before that, she was sole owner of Opus Market Research, a one-person full-service market research company, and a Research Associate with Corporate Research Associates. She is a member of the Marketing Research Intelligence Association (MRIA) and holds a Certified Marketing Research Professional (CMRP) designation from that association. She is a current member of the Qualitative Research Consultants Association, and a member of ESOMAR, a world organization for enabling better research into markets, consumers and societies. Sharon is also past Board Chair (Volunteer Committee) of the Salvation Army in Saint John (NB); current Advisory Board Member, Salvation Army, Halifax (NS); past Research Chair, Community Autism Centre, Saint John (NB); past member of the Healthy Eating and Physical Activity Committee (HEPAC) of New Brunswick; and, Chair, PR and Marketing, Laing House Inaugural Ball. In 2009, Sharon was nominated for RBC Woman Entrepreneur of the Year.

 

David Spenser

David SpenserWith over 30 years of research experience, David has a wide range of experience in communications research across a variety of markets in strategic and creative development. He specializes in projects involving innovation, change, strategic development, and communications including:

David pioneered the use of integrated client-consumer dialogue teams to spark innovation, and achieve impetus in new development.  Recently, this unique method of research has expanded and now includes integrated methods (by melding traditional focus groups, interviews, etc. with online bulletin boards and chat rooms) and ethnographic approaches. 

David holds both a Bachelor Degree and a Doctorate Degree in Psychology.  He founded RDSi in 1984 where he held the position of Chairman.  David has been a full member of MRS since 1984; in 1989, he won MRS Gold Medal for qualitative research.  He is a current member of QRCA.

His client list includes the following brands and their agencies:

  • Ask Jeeves
  • Boots
  • Danone
  • Environment Agency
  • Kingfisher (B&Q)
  • Macdonald’s
  • Mercedes-Benz
  • Pernod-Ricard/Chivas
  • Red Bull
  • Unilever
  • BBC
  • The Co-operative Group
  • Discovery
  • first direct
  • Lexus
  • Mars/Masterfoods
  • P&O
  • Reckitt Benckiser
  • SABMiller
  • Young’s Seafood

David is based in the UK, and lives and works in Eye, Suffolk County.


Louise Saint-Pierre Recherche Marketing

With well over 25 years of market research experience, Louise Saint-Pierre has refined the art of mining for information pertinent to a client’s marketing objectives and relative to the target group being queried.

Be it to identify new business or product opportunities, elaborate marketing activities or strategies, Louise Saint-Pierre Recherche Marketing provides reliable expertise in the field of qualitative analysis as it relates to consumer behaviour and attitudes in such areas of expertise as focus groups, in-depth interviews, brainstorming sessions, questionnaire and research tools development, research analysis and reporting and, translation of research findings (French / English).

Services are provided to corporations, goods and services companies, innovative technological firms and public and para-public organizations.

The following is a cross-section of typical project management Louise under takes: customer/consumer attitudes, behaviour, perceptions and motivation, customer needs and expectations, new products/services, concept analysis, advertising campaign pre-test, and website prototype analysis.

Louise Saint-Pierre has a candid yet remarkable sense of humanity and sensibility in matters relating to consumer awareness. Her abilities to get to the heart of human behaviour provide essential meaningful feedback to the client’s organization. Louise has a Masters Degree in Social Psychology, an M.B.A. in Marketing and is a member of the Marketing Research and Intelligence Association (MRIA).